Tuesday, June 26, 2012

Pantene Proves A Simple Press Release Doesn't Have To Be Boring

Pantene Proves A Simple Press Release Doesn't Have To Be Boring

Something we always respect is a creative solution that doesn’t cost a fortune. This nice little piece by Grey reinforces the selling point of Pantene in a simple but elegant way, and although the envelope only houses a press release, it will have much more chance of being read. Nice work.



Advertising Agency: Grey, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Creative Director: Supat Wattanakuljarus
Associate Creative Director: Kanny Chan
Art Director: Lee Wee Ping
Copywriter: Angelica Tijam
Retoucher: Lee Kah Men, Studio Rom
Via I Believe In Advertising

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