Pre-production: Key to a successful fashion or beauty shoot
Based on all of the feedback I get from photographers around
the world, it seems to be that there is more attention placed on the
post-production segment of the production process than the
pre-production preparation for the photo shoot.
I can appreciate the importance of the post production—after all, so much of what has been done gets realized in the digital retouching phase. However, I have found that truly making the most out of pre-production results in a product that will not only look and feel more convincing, but will cost a lot less than the time spent in post-production. Of course, there are times when getting a real B-52 bomber on to the set may be problematic, but if the prop stylist can prepare a real life model—that can be shot in similar lighting conditions—it’ll make for a much more convincing look.
Pre-Production: More than just props and effects
Pre-production is about getting the right team for the job, and making sure they are well briefed for it. It is also the preparation of the complete storyboard of how you are going to choreograph each shot. Pre-production is about knowing what the final look is going to be before you enter the studio. When you are on a tight schedule, planning each image is key to the success of your photo shoot.
VOGUE Brazil 2010: Photographer: Benjamin Kanarek; Model: Pernille Moeller @ Next Models
When pre-planning can hinder the outcome
Of course, as things are never carved in stone, leave room for the “Grand Mistake”. Oftentimes deciding on the final images before commencing can actually be problematic, especially if you don’t know the exact clothing the stylist has chosen for the shoot. However, it is important to have a general understanding of what it is you will be attempting to accomplish for the outcome. Using a storyboard can help, but even that is often too obtuse. I suggest going to the set or location that you will be shooting at and start taking notes regarding where you will shoot and what scenario is associated with that illustration. If shooting in the studio, you may also look into how you will light and crop your images to give your story some sense of dynamism and fluidity. You do have a say in this—especially if you are cropping significantly during the actual photo shoot. Knowing the format of the magazine or catalog is also an important consideration, and will have an effect on how you crop your images. These are all part of the pre-production process.
Make sure everyone on your team is on the same page
Make sure the whole team has been briefed regarding the look of the hair and the make-up, and the manicure that will be used. If using a prop stylist, make sure that you share with them what it is you are seeking in the flow of the images, so you’ll all be on the same page. Of course the leader of the pack will be the fashion stylist, followed by the prop stylist. Attention to detail and planning for the unexpected will save you from most disasters. Providing each crew member with a detailed list of all that is expected from him/her will not only demonstrate your desire for 100% from that crew member, but it should also make for a smoother production.
You can’t plan for everything—stay calm, be confident
And finally, on the day of the shoot, and while setting up, you may find that none of what you prepared will work. It is here where the rubber hits the road and you must shine by being able to think on your feet. But, you will feel secure in the knowledge that you did your best to put all of the loose ends in to a tight little bow before commencing.
This article is republished from Benjamin Kanarek’s blog: Pre-Production is Key to a Successful Fashion or Beauty Photography Shoot
I can appreciate the importance of the post production—after all, so much of what has been done gets realized in the digital retouching phase. However, I have found that truly making the most out of pre-production results in a product that will not only look and feel more convincing, but will cost a lot less than the time spent in post-production. Of course, there are times when getting a real B-52 bomber on to the set may be problematic, but if the prop stylist can prepare a real life model—that can be shot in similar lighting conditions—it’ll make for a much more convincing look.
Pre-Production: More than just props and effects
Pre-production is about getting the right team for the job, and making sure they are well briefed for it. It is also the preparation of the complete storyboard of how you are going to choreograph each shot. Pre-production is about knowing what the final look is going to be before you enter the studio. When you are on a tight schedule, planning each image is key to the success of your photo shoot.
VOGUE Brazil 2010: Photographer: Benjamin Kanarek; Model: Pernille Moeller @ Next Models
When pre-planning can hinder the outcome
Of course, as things are never carved in stone, leave room for the “Grand Mistake”. Oftentimes deciding on the final images before commencing can actually be problematic, especially if you don’t know the exact clothing the stylist has chosen for the shoot. However, it is important to have a general understanding of what it is you will be attempting to accomplish for the outcome. Using a storyboard can help, but even that is often too obtuse. I suggest going to the set or location that you will be shooting at and start taking notes regarding where you will shoot and what scenario is associated with that illustration. If shooting in the studio, you may also look into how you will light and crop your images to give your story some sense of dynamism and fluidity. You do have a say in this—especially if you are cropping significantly during the actual photo shoot. Knowing the format of the magazine or catalog is also an important consideration, and will have an effect on how you crop your images. These are all part of the pre-production process.
Make sure everyone on your team is on the same page
Make sure the whole team has been briefed regarding the look of the hair and the make-up, and the manicure that will be used. If using a prop stylist, make sure that you share with them what it is you are seeking in the flow of the images, so you’ll all be on the same page. Of course the leader of the pack will be the fashion stylist, followed by the prop stylist. Attention to detail and planning for the unexpected will save you from most disasters. Providing each crew member with a detailed list of all that is expected from him/her will not only demonstrate your desire for 100% from that crew member, but it should also make for a smoother production.
You can’t plan for everything—stay calm, be confident
And finally, on the day of the shoot, and while setting up, you may find that none of what you prepared will work. It is here where the rubber hits the road and you must shine by being able to think on your feet. But, you will feel secure in the knowledge that you did your best to put all of the loose ends in to a tight little bow before commencing.
This article is republished from Benjamin Kanarek’s blog: Pre-Production is Key to a Successful Fashion or Beauty Photography Shoot
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